It’s all about getting the word out. Flaunt your stuff far and wide, put the best foot forward. eMail is still the number 1 online marketing technique.
Better than SEO, cheaper than PPC, faster than direct mail. Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead.
Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media.
Because it moves the conversation about your business to a more personal environment — the in-box.
Email provides you the most direct line of communication for conversion to sales … which is why the most savvy online marketers have no intention of giving it up any time soon.
It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”